As we leave Web 2.0 and move to Web 3.0 companies will face an ever-more demanding public. Web 3.0 will involve the public, as never before, as setting the agenda for consumer goods and services. One must ask how can we as accommodation suppliers provide adequate choice and comfort to guests without compromising quality, safety and still maintain profits.
Note Web 3.0 is based on the idea that the Internet ‘understands’ the pieces of information it stores and is able to make logical connections between them that is to say machines will recover and retain information and ‘match’ our meanderings on the web with possible ‘wish-list’ advertising/articles in a forward-thinking way. Web 3.0 will troll pieces of information it stores and is able to make logical connections between them. This will ‘enhance’ the the optimilasation
‘With Web 3.0, it’s about the Web becoming smarter, getting to know you better from your browsing history (and all you’ve contributed to it during Web 2.0) and automatically delivering content to you that is relevant.’ (BIZCOMMUNITY.COM 13TH MAY 2010)
According to sites such as http://marketingwizdom.com/strategies/retention-strategies and