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Web 3.0 and Accommodation Providers, some thoughts.

As we leave Web 2.0 and move to Web 3.0 companies will face an ever-more demanding public. Web 3.0 will involve the public, as never before, as setting the agenda for consumer goods and services. One must ask how can we as accommodation suppliers provide adequate choice and comfort to guests without compromising quality, safety and still maintain profits.

Note Web 3.0 is based on the idea that the Internet ‘understands’ the pieces of information it stores and is able to make logical connections between them that is to say machines will recover and retain information and ‘match’ our meanderings on the web with possible ‘wish-list’ advertising/articles in a forward-thinking way. Web 3.0 will troll pieces of information it stores and is able to make logical connections between them. This will ‘enhance’ the optimisation of one’s own search and that of the advertiser. According to Macmilliandictionary.  A precise definition of Web 3.0 is difficult to pin down, but most descriptions agree that a fundamental characteristic of it is the ability to make connections and infer meaning – essentially, the Web is going to become more ‘intelligent’.

‘With Web 3.0, it’s about the Web becoming smarter, getting to know you better from your browsing history (and all you’ve contributed to it during Web 2.0) and automatically delivering content to you that is relevant.’ (BIZCOMMUNITY.COM 13TH MAY 2010)

According to sites such as http://marketingwizdom.com/strategies/retention-strategies and

However the Harvard Business Review  makes the point that it’s not ALL about (E) Social Media; (http://wp.me/sw61e-1980) If you ask venture capitalists in Silicon Valley how they measure the success of business entrepreneurs, they would no doubt list off metrics having to do with fast growth: funding raised, people hired, customers acquired, revenue produced. The assumption is that company growth is good. But when it comes to social ventures, where the primary focus is impact (not profits), bigger isn’t necessarily better.

References;

It’s Not All About Growth for Social Enterprises; by Kimberly Dasher Tripp  |   9:00 AM January 21, 2013. http://blogs.hbr.org/cs/2013/01/its_not_all_about_growth_for_s.html

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