‘Discount’ Tourism Initiative Targets 70 million Overseas With Irish Ancestry
Tourists with Irish roots will soon be able to get big discounts at some of the country’s most popular visitor attractions. Foreigners with Irish ancestry will be eligible for a ‘certificate of Irish heritage’ under new plans being drawn by the Department of Foreign Affairs.
Although holding the document would not entitle someone to citizenship or other legal rights, the department has proposed that successful applicants be issued with a credit-card style card that will entitle them to get knock-down rates at tourist venues.
The scheme would be overseen by the department but run by an external company funded by fees from the applicants. Foreign Affairs Minister Micheal Martin said firms were being invited to come up with ideas on how to operate the project.
It is hoped that some classic films made in Ireland, including ‘Ondine’ with Colin Farrell and ‘Ryan’s Daughter’, the great David Lean film, will help entice British film fans to visit. Tourism Ireland has teamed up with the popular DVD subscription company, Lovefilm, for a promotion with a difference that will celebrate Irish film.
With 1.2 million subscriber households on its books and about 4.5 million visitors to the Lovefilm website each month, a website, http://www.lovefilm.com/ireland, will allow people to explore the top 20 Irish films, browse some interesting Irish film facts and trivia and enter a competition to win a trip to Ireland’s famous film locations